Brand strategy & website

A deep strategic branding process, then a ground-up redesign and build of sim.org.nz, with a donation gateway and much of the content written along the way.

SIM New Zealand mobilises and sends New Zealanders into global mission, and marks one hundred years in mission this year. The project began long before any design work: a lengthy, in-depth strategic branding process of research, workshops and positioning, shaping how a century-old mission speaks to the next generation of workers, churches and supporters.

From that foundation came the redesign and build of sim.org.nz: mission opportunities, church equipping resources, the Together magazine and stories hub, and an integrated donation gateway where supporters can give once or monthly to the mission partners and projects they care about.

Much of the site’s copy was written alongside the design, so the words and the layout grew together. The result is a warm, fast site that helps people find their place in mission, whether they go, give or pray.