Asthma Awareness Week

“Sometimes, it's okay to just be proud. And right now, I'm super proud of what our team has achieved... We launched New Zealand's first-ever Asthma Awareness Week — a milestone moment in shining a light on a condition that affects over 1 million Kiwis, but is still too often overlooked.”

We partnered closely from the first workshop, shaping the brief around a single, clear idea and the people it needed to reach. Every decision traces back to that throughline.

The result is a system, not a one-off — considered, consistent and built to carry the story across each touchpoint it lives on, online and off.

Below, a closer look at the work as it shipped.