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Programme & signage — The Way of the Raukura

Programme & signage

Full creative services for the Parihaka retelling across two seasons at Auckland’s Bruce Mason Centre.

We partnered closely from the first workshop, shaping the brief around a single, clear idea and the people it needed to reach. Every decision traces back to that throughline.

The result is a system, not a one-off — considered, consistent and built to carry the story across each touchpoint it lives on, online and off.

Below, a closer look at the work as it shipped.